by Nigel Fisher | Oct 20, 2024 | Core, Modules
For small and medium-sized B2B businesses (SMBs), driving growth hinges on more than just increasing brand visibility – it’s about capturing and converting real buyer intent. A demand generation or true intent content strategy focuses on producing content that...
by Nigel Fisher | Oct 19, 2024 | Challenges, Core
1. Introduction: Overcoming Customer Inertia in SMB For small to medium-sized businesses (SMBs/SMEs), inertia is often rooted in limited resources – both financial and operational. These businesses may fear that switching to a new product or service will disrupt...
