by Nigel Fisher | Oct 20, 2024 | Core, Modules
For small and medium-sized B2B businesses (SMBs), driving growth hinges on more than just increasing brand visibility – it’s about capturing and converting real buyer intent. A demand generation or true intent content strategy focuses on producing content that...
by Nigel Fisher | Oct 19, 2024 | Challenges, Core
1. Introduction: Overcoming Customer Inertia in SMB For small to medium-sized businesses (SMBs/SMEs), inertia is often rooted in limited resources – both financial and operational. These businesses may fear that switching to a new product or service will disrupt...
by Nigel Fisher | Oct 19, 2024 | Concepts
Values-driven design complements the Customer Co-Creation Initiative (CCI) by anchoring the collaborative process in shared principles that guide decisions, actions, and outcomes. In the context of CCI, where companies are encouraged to co-create with customers, the...
by Nigel Fisher | Oct 19, 2024 | Concepts
Relationship design complements a Customer Co-Creation Initiative (CCI) by ensuring that the structured processes of CCI are embedded within the deeper dynamics of client relationships. In your work, where customer inertia and fast-fading revenues are key challenges,...
