Commercial Growth and Transformation Cornerstone
Welcome To New Era Associates
Growth and Transformation Cornerstone
Co-creating Intentional Growth & Transformational Business Development Initiatives alongside Purpose Led, Performance Driven Individuals, Start-ups, Scale-ups and Shake-ups on a mission to make a lasting impact
Growth Mindset
Businesses that are competitive and drive commercial growth adopt a growth mindset as a core principle.
Vision & Purpose
Success demands clear and cohesive alignment of vision, purpose, and values that resonate with your team and customers.
Creation
Creation drives business transformation. It is the active force that brings new ideas, strategies, and opportunities into reality.
High Performance
Actively building, maintaining, and nurturing high performance requires effort, intentional actions, and a commitment.
What we do
Developing the funnel
We work alongside you to develop your business development initiative to build momentum throughout the funnel delivering immediate impact and long term growth.
- Generate Demand
- Improve Opportunity Quality
- Grow Revenues
- Develop Positive Relationships.
CREATE
Top of the funnel
Generating high-quality leads consistently is the foundation of scalable growth. With today’s buyers more informed than ever and heavily influenced by their independent research, waiting for leads to come to you is no longer a winning strategy.
CONVERT
Middle of the funnel
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CLOSE
Bottom of the funnel
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At the core
Maximising your ENDEAVOUR is at the very core of the work we do together.
We are laser focussed on helping you;
- Generate Demand
- Improve Opportunity Quality
- Grow Revenues
- Develop Positive Relationships.
To keep your funnel strong and productive, building awareness at the top of the funnel (TOF) is essential for generating demand and sparking engagement. When TOF demand generation seamlessly feeds MOF strategies, you create a consistent flow of qualified prospects ready for nurturing and conversion.
Our Demand Generation approach focuses on:
- Building Awareness with Educational Value-Driven Content: Creating strategies that answer real customer and prospect questions, spark meaningful conversations, and position you as a trusted resource.
- Person-to-Person Engagement: Tailoring outreach to individual customer and prospect preferences, building trust and fostering meaningful relationships, because people buy from people they connect with.
- Customer Co-Creation: Partnering with your team to craft personalised strategies that align with your market voice and customer needs.
By integrating TOF awareness strategies with MOF engagement, we help you create a strong funnel that supports immediate and long-term growth.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. Your content goes here. Edit or remove this text inline or in the module Content settings.
Resources
Find out more about the elements and influences behind Customer Co-creation Initiatives built by New Era Cloud
Demand Generation Content Strategy for SMBs
For small and medium-sized B2B businesses (SMBs), driving growth hinges on more than just increasing brand visibility - it’s about capturing and converting real buyer intent. A demand generation or true intent content strategy focuses on producing content that...
Overcoming Customer Inertia in the SMB
1. Introduction: Overcoming Customer Inertia in SMB For small to medium-sized businesses (SMBs/SMEs), inertia is often rooted in limited resources - both financial and operational. These businesses may fear that switching to a new product or service will disrupt their...